I’m Hashem Nasri, an Art Director and Senior Designer based in Dubai, with over 10 years of experience across branding, campaigns, and digital design. I enjoy building a visual world around an idea, finding its character, shaping its identity, and carrying it through everything from a printed page to a moving image. Typography, composition, and the small details are a big part of how I work. My experience spans real estate, automotive, hospitality, and lifestyle, with projects for brands including Emaar, Toyota, and Hyundai. Working across different teams and industries has taught me to approach each brief with curiosity and give each brand its own voice. I’m drawn to projects where strategy, art direction, and design come together, shaping a clear idea and bringing it to life through a distinctive identity or campaign. If you have a project in mind, I’d love to hear about it.